By getting drunk. Spike Jonze latest project I’m Here, a 30-minute tale about the ups and downs of robot love, is set to premier at the Sundance Film Festival. It’s also being used in an ad campaign for Absolute Vodka.
Fast Company discusses the film with executive producers Mark Figliulio and Matt Bijarchi:
“This isn’t the first time people have created branded content,” says Figliulio. “But it’s never really been accepted on its own merits. That’s the grey area we’re trying to explore.” Set in a gauzy version of L.A., it’s a love story about a boy and a girl—who also happen to be robots made from what looks like cast-off computer parts from 1994. That conceit allows Jonze to create a quirky, alternate world for their romance. In one scene, for example, the boy plugs in the girl for the night—which manages to become a scene of such delicate intimacy that it makes you squirm a little. (The male lead is played by Andrew Garfield, who was also just recently cast in David Fincher’s adaptation of The Social Network, a book about Facebook’s founding. Garfield plays Eduardo Saverin, who founded the company with Mark Zuckerberg.)
Given that a depressed robot sinking into alcoholism would probably paint Absolute in a negative light, I don’t expect any of the robot characters to go off an a Bender-like bender. Still, the humor in this partnership is hard to ignore. [Fast Company]
For this week’s Photoshop Contest, I asked you to re-imagine the current Late Night battle through the lens of your favorite sci-fi movies. And wow, some of these are absolutely epic. One of our best contests yet, to be sure.
First Place—Greg Reese Second Place—Jelani Memory Third Place—Bobo the Teddy
I’ll be honest: I’d watch Will Forte in a mullet wig for 90 minutes whether or not the trailer looked good. Luckily, it looks amazing. Screw the A-Team movie, this is the upcoming action movie I’m most excited about. [Rogue]
The proliferation of online media has made is really easy to track down new and interesting things to watch that aren’t always in your native language. Subs.to makes it easy to find subtitles.
Subs.to is a simple subtitle search engine. Plug in the name of the movie or television show—make sure to include the season and episode number!—and the language you’d like to read the subtitles in and Subs.to will return the subtitles in SRT or SUB format.
For most media players all you need to do is place the subtitle file in the same folder as the actual movie file—i.e.
—and the player will use the file without any interaction from you. A quick Google query of “yourmediaplayer subtitles” should clear up any issues you run into.
While you’re at Subs.to you can watch trailers for movies you’re downloading subtitles for—when available—and share your subtitle finds on a variety of social networks, for those times you absolutely have to let the world know that there’s a set of subtitles for Super Naruto Ninja Monkey Slayers 9 available in Farsi.
If you want to hard code the subtitles into your movie files, check out this tutorial on the topic. Have a tip for finding or using subtitles? Let’s hear about it in the comments.