American rock band Camper Van Beethoven is traveling to South by SouthWest this year without the support of a record label, so in order to raise funds, they’re selling off the right to choose the songs that go on to their setlist for the 2 shows that they’re going to play. The first 35 fans to pony up $102 get:
- A Santa Cruz Roller Derby Girl will walk/skate across the stage carrying a placard announcing your sponsorship of the song, within full view of the audience or cameras, to have the moment captured on film or video for all of eternity!
- You can have up to 4 names or one business on each placard.
Sounds like an excellent leveraging of a few of the scarcities that we’ve mentioned here before, in this case, attention, exclusivity and patronage. With the “Santa Cruz Roller Derby Girl,” CVB’s personality definitely shines through in this unique offer that should resonate nicely with their fans (in fact, I learned of this promotion via a friend sharing it through Google Buzz). So, once again, it’s great to see yet another label-free band (who once was on Virgin, years ago, actually), explore new and creative ways to give their fans a reason to buy.
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