We were just writing — yet again — about EMI’s short-sighted decision to block all embedding of Ok Go’s videos (even ones that the band produced entirely on their own). This is despite the fact that it was the widespread embedding of the famed treadmill video that helped Ok Go become as well known as it has — earning EMI a lot of money. Now comes the news of a “resolution” to the issue, as EMI will allow an Ok Go video to be embedded thanks to an as-yet-unexplained “sponsorship” by State Farm. While this shows, in some way, how different business models can step in and help pay for content, it worries me that EMI now seems to think a video needs to be directly sponsored to allow for embedding. Does EMI truly not understand that embedding is what helped Ok Go become so well known? There’s no reason why they couldn’t have allowed the regular embedding to remain and still have done a sponsor deal on top of it.
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